BIRCHBOX | BRAND VOICE + Experience
Birchbox provides consumers with subscription options, a curated shop, and educational and entertaining editorial content. I managed the copy team, which was integral in all non-editorial copy for the site, email, subscription boxes, and collateral. No matter what the channel, our aim was to create the best user experience at every touchpoint while conveying our message in a fun, approachable, and authentic brand voice.
WEBSITE
EMAIL CONTENT
